Project Description

Basic Objective

On a broader perspective, we tried to make the people empowered with information and motivate them to implement those informative inputs to lead a healthy life.

Specific Objectives

For this, we specifically undertook initiatives to

  • Generate awareness among people regarding HIV/ AIDS, RCH.
  • Make the Women (within the reproductive age) acquainted with the various strategies pertaining to child care.
  • Generate awareness among the people regarding the rudimentary aspects of Hygiene & Sanitation, which involves various physical and chemical pollutants that contaminate water bodies and strategies to be deployed for preventing and controlling this water pollution.
  • Make the people aware through door to door motivation regarding the significance regarding the significance of pulse polio consumption and motivate the parents to attend the pulse polio camps, to feed their children with pulse polio.
  • Engender consciousness for family planning and population control through various methods at our disposal including condom promotion.

Activities performed

Our modus operandi for the initiatives were:
Street Drama and awareness camps for generating awareness, group meeting and motivational camps and door to door movement and survey works for encouraging the people to take a positive step in life. We worked with communication materials like leaflets, booklets, flipcharts, hoardings, banners and posters.


Our Experience on HIV/AIDS

Campaigns at all over West Bengal Bihar and some districts of Jharkhand for awareness generation and mass participation 2001 to 2019 under the project of NACO, DFID, USAID (WBSAPCS, PSU, PSI, Janani & other)
To eradicate the mental taboos on AIDS we campaigned for rural people at Districts of West Bengal (Kolkata, North & South 24 Parganas, Derjiling, Jalpaiguri, Cooch behar, South Dinajpur, Malda, Birbhum, Murshidabad, Purilia, Nodia, Bankura, Hoogly, Howrah, Medinipur East, Burddhaman East & West.) Bihar (Patna, Ourangabad, Nawada, Samastipur, Madhepura, Sitamari, Madhubani, Darbhanga,Gaya, Hajipur, Bhagalpur, Begusarai, Lakshmi sarai, Muzaffarpur, Samastipur, Arrariya, Purnia, Kathihar )& Jharkhand ( Deoghar, Jamtara, Pakur,Dumka).
We have generated awareness among visitors in fairs at Kolkata, 24th Pgns, Howrah, Malda, Jalpaiguri, Nadia, District and Sonpur(Bihar) & Beniapur (Bihar) Bihar Diwas in Patna (Gandhi Maidan).
Campaign in different Border areas & Truck Turminals (Bongohn, Bashirhat, Hili, Phul Bari, Dhulagar, Changrabanda, ) of West Bengal for the Truckers to spread awareness on Condom Promotion (a Pilot Project of Population Services International funded by DFID)
Campaign at port area on Migrant Labours and Trukkers to promote condom & prevent STI & HIV, a Project (Operation Lighthouse) of Population Services International funded by USAID
Generated awareness on Truckers & associates at different highways and road side dhabas in West Bengal.
Campaign for awareness at different Red Light areas of Kolkata, North 24Pargana & Coochbehar for the safety of Sex workers & their customers.


Campaign on Areas Segments
Immunization & Indradhanush Districts of Kolkata, 24Parganas (North & South), Murshidabad,
Birbhum, Burddhaman, Hoogly,
Midinipure (East & West), Nodia, Purulia, Dinajpur,
School teachers, parents,
General people
Pulse Polio Do Rural & urban people
Safe mother hood & Instructional delivery Do Rural people
Sanitation Do Rural people
Malaria Do Rural people
Against Stigma & Superstition on Leprosy Different Islands of Sundarban area General people


Campaign on Areas Segments
Restrictions of Plastic Carry Bags Kolkata,
24Parganas (North),
Nodia & Burdwan
School Students, Sellers
& buyers
Air Pollution Do Vehicles operator, Factories
Sound Pollution Do General People
A forestation Do School Students &
General people


Campaign on Areas Segments
Domestic violence on Women Kolkata,
Rural & urban areas
and Border areas
of West Bengal
General people
Dowry System Do Tribal & Rural people
Trafficking Do Rural people


Campaign on Areas Segments
Street & Station Children Rural & urban areas,
Border areas &
Red Light areas of
West Bengal
Rural & urban areas
Street & Station Children, General people
Children of Sex workers Do Sex workers, General people
Child Labour Do Migrant labours, people belongs under BPL
Domestic Worker Do people belongs under BPL
Child Trafficking Do Rural & Slum Children


Campaign on Areas Segments
Education Rural & urban areas
and Border areas of
West Bengal
School Drop-out children
National Integration Do Adolescents &
General people
Superstition & Taboos Do Rural people
Adolescent Problem Do Youths
Population Control & Family Planning Do General People